B Corporations represent an emerging group of companies that are using the power of business to create a positive impact on the world and generate a shared and durable prosperity for all. But how does a company become a B Corp? B Lab, is the non-profit serving B Corps – providing certification for for-profit companies who meet rigorous standards of social and environmental performance, accountability and transparency. In short, B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. Gayertree Subramaniam, community coordinator at B Lab Australia and New Zealand, will take delegates through the B Impact Assessment, and explain what exactly it takes to run a business as a force for good.